AI PRODUCT DESIGNER · UX/UI DESIGN · ART DIRECTOR · VISUAL DESIGNER
Hi, I’m Cadu.
Product Designer.
I turn complexity into experiences that make sense. I connect strategy, research and design to create clearer and more relevant digital products.
Over 10 years in Design. Around 6 years in UX/UI and Product.
Brands that have been part of my journey
- Fundação Banco do Brasil
- Câmara dos Deputados
- Moringa
- Infleux
- Uber
- Run2Biz
- Wiz
- Sebrae
- Grupo Santa
- YourBest
Selected projects.
Wiz
Wiz
An experience connecting insurance referrals and follow-up across WhatsApp, web and mobile, built around everyday dealership work.
UX/UIResearch
Infleux
Infleux
Evolving a web app into a mobile experience focused on simplifying journeys, improving navigation and connecting influencers and brands in a more intuitive and accessible way.
Product DesignUX ResearchUX/UIInformation ArchitectureUX Writing
Run2Biz
Run2Biz
Designing a low-code marketplace focused on simplifying journeys, connecting different audiences and improving the digital experience.
Product DesignUX ResearchUX/UIDesign System
Uber Brasil · Moringa · 2018
Uber: the weight of your car
Supporting UI design for an interactive Uber Brazil campaign created by Moringa, making the costs and everyday frustrations of owning a car tangible.
Art DirectionUI DesignInteraction DesignDigital CampaignVisual Storytelling
Product Design · UX/UI
iFood à Mesa
An independent proposal for ordering food together, connecting preferences, budget and choices in a shared experience.
Product DesignUX ResearchUX/UIDesign SystemAI DesignBefore the interface comes understanding.
Good solutions don't start with a screen. They begin with understanding the context, listening to people and turning complexity into meaningful experiences.
EXPLORE MY BACKGROUND- Product discovery
- UX strategy
- User research
- Design systems
- Information architecture
- Prototyping
- Usability testing
- Accessibility
- UX writing
- Workshop facilitation
- Cross-functional collaboration
- Systems thinking
What does your productneed next?
Whether you're bringing an idea to life, improving a user journey or building a team, tell me what needs to move forward. Let's work out the next step.
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