PT-BR
Connect
PT-BR
SELECTED WORK

Projects and
perspectives.

Context, research and design decisions. Projects connecting people's needs, business goals and the digital experience.

5 projects
Run2Biz marketplace on a laptop, tablet and phone.

Run2biz

Marketplace Low-Code

Designing a low-code marketplace focused on simplifying journeys, connecting different audiences and improving the digital experience.

Product DesignUX ResearchUX/UIDesign System
Infleux app on phones, showing campaigns, communication and a profile.

Infleux.co

App Infleux

Evolving a web app into a mobile experience focused on simplifying journeys, improving navigation and connecting influencers and brands in a more intuitive and accessible way.

Product DesignUX ResearchUX/UIInformation ArchitectureUX Writing
Wiz Conseg digital ecosystem on a laptop and phones.

Wiz Co.

Wiz Conseg

An experience connecting insurance referrals and follow-up across WhatsApp, web and mobile, built around everyday dealership work.

UX/UIResearch
Three phones showing Uber's The Weight of Your Car campaign, surrounded by a blue whale, an elephant and a backpack in low-poly 3D.

Uber Brasil · Moringa · 2018

Uber: the weight of your car

Supporting UI design for an interactive Uber Brazil campaign created by Moringa, making the costs and everyday frustrations of owning a car tangible.

Art DirectionUI DesignInteraction DesignDigital CampaignVisual Storytelling
iFood à Mesa: three phones showing the home screen, delivery tracking and order review, in a green and sand composition with red accents. Artwork in Portuguese.

Ifood

Ifood: Entre Escolhas

An independent proposal for ordering food together, connecting preferences, budget and choices in a shared experience.

Product DesignUX ResearchUX/UIDesign SystemAI Design
03 / WHAT COMES BEFORE THE INTERFACE

Before designing a solution, I need to understand the problem.

My work connects people, strategy and technology. Great experiences don't start with a screen. They begin with asking the right questions, understanding the context and exploring possible solutions together.

The process is iterative: research, validation, strategy and collaboration can be revisited at different stages.

  1. Understanding the problem

    Exploring the context, goals, constraints and business needs before proposing solutions.

  2. Research and listening

    Engaging with users, stakeholders and teams to understand needs, expectations and opportunities.

  3. Strategy and definition

    Synthesizing insights, aligning priorities and collaboratively defining possible directions.

  4. Experience and interface

    Designing information architecture, journeys, flows, prototypes and interfaces informed by research.

  5. Collaboration and development

    Working closely with engineering to validate technical feasibility, negotiate scope and maintain experience quality.

  6. Handoff and evolution

    Documenting decisions, specifications, states and components while supporting implementation and subsequent improvements.

NEXT STEP

Let’s talk about the problem.

Good conversations open up new possibilities.

GET IN TOUCH